Create a shared purpose that connects and inspires people

Align your people, design a compelling story, and bring purpose to life

🎯 Foundation of your organisation

Design your company-wide connected purpose, vision, mission and strategy

🎯 High employee engagement

Twinxter’s acclaimed 4-step approach helps you involve employees and stakeholders in designing your purpose-driven organisation.

🎯 Transformational skills and capabilities

Master the skills needed to connect and align people to your company’s shared purpose.

🎯 Compelling storyline

The #1 programme to explore your WHY and create a powerful story that resonates.


Align and execute on purpose

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What makes this programme stand out

Every great organisation is built on purpose. But too often, purpose statements exist in isolation.  This leaves it misunderstood, disconnected, and failing to drive meaningful action.

You know you want to go beyond words and turn purpose into a real driver of success, this programme will get you there. 

People and purpose form the heart and foundation of your organisation. In this programme you will go back to its roots and lay the foundation for organisational success. This way, you can take your organisational challenges head-on, equipping you with practical solutions to make change happen.

Through Twinxter’s 4-step approach, you will:
  • Define your organisation’s core purpose and link it to your company's vision, mission, and strategy.
  • Align leaders, teams, and stakeholders with a shared purpose, strategy and clear priorities.
  • Create a compelling narrative that activates employees and builds trust.
  • Learn how to execute and deliver on your purpose, not just define it.

Experiential Learning
Through reflection, storytelling, and hands-on exercises, you’ll link purpose to real decisions, and bring it to life in your own case.

This hands-on programme gives you the tools and clarity to embed purpose into every layer of your organisation.
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 Download your copy of the People & Purpose programme brochure 
Thank you for downloading this programme's brochure. Keep on learning!

Build a purpose-driven organisation that thrives

  • 6 modules
  • Workbook and assessments
  • High-end video tutorials
  • eBooks, incl. assingments
  • 12 Month programme access
  • Certificate ofCompletion
  • Community access
  • Self-study
Includes a free copy of Purpose Driven People  

What is this programme about?

Modular programme to connect people to purpose and strategy
  • Welcome
    Your moment of onboarding into the academy and community.
  • Prepare your journey
    Learn how to set up a Change/Transformation Team. Discover what it should include, the various roles within the team, and how to organise yourself during the programme.
  • The key to thriving organisations
    Understand what truly motivates people and how purpose drives happiness, resilience, and agility. Learn to lead by purpose and drive performance, and engagement.
  • Purpose. What is it all about?
    Dive into the WHY, WHAT and HOW of your current and future organisation. Use Twinxter's 4-step approach to design a connected Purpose, Vision, Mission, & Strategy.
  • Bridge to purpose
    Act from the present situation and define which organisational changes and priorities are needed and why. Create and validate your storyline, and promise to the world. Start to execute your purpose.
  • Closure and reflection
    Before finishing, it's time for some reflection, feedback and finalising all open ends.
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Who is it for?

This programme is designed for leaders, transformation teams, HR professionals, communication specialists, and change agents who want to:
  • Align leadership, employees, and stakeholders around a shared purpose.
  • Guide people through an organisational transformation with clarity and confidence.
  • Master the skills to build a high-performing, purpose-driven organisation.
  • Evolve into a leadership team that thrives in an adaptive environment

Practical tools you can apply immediately

Learning outcomes

The Learning Outcomes of this programme are part of your Learning Journey. This Learning Journey helps you to explore and build the skills and capabilities necessary to create a connected purpose and associated compelling story for your own organisation.

It enables you to build the abilities to shift towards a purpose-driven organisation where people and customers are at the core of your value-streams.
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  • Understand the importance of having a clear Purpose and how it will help your organisation thrive to the future of work.
  • Recognise the relationship between purpose, vision, mission, strategy, values and principles.
  • Ability to apply Twinxter’s unique 4-step approach to purpose finding and storytelling in my organisation.
  • Learn the need for company alignment and how to achieve associated benefits.
  • Profound understanding of how to make company-wide alignment tangible in your organisation.
  • Understand what motivates people and how to link them with the organisational purpose.

Tackle your organisational GAPs head-on

No compelling WHY?
Your company exists for a reason, but if your people don’t understand what value you bring, alignment is impossible. Learn to craft a purpose that resonates and inspires action.
Leaders acting like firefighters?
Without a clear purpose and priorities, leadership becomes reactive. Discover how to create focus and clarity to guide strategic decisions.
Misalignment across organisation?
Different teams and levels in your organisation perceive purpose differently, leading to confusion. Learn how to unite teams around a shared purpose.
Silos blocking collaboration?
Traditional leadership models and hierarchical structures create conflicts of interest and disengagement. Shift towards an adaptive, purpose-led system.
What a joy it isto be guided through the different modules on the way to your Purpose. It's a pleasure to read, view and listen to all the materials, with lots of practical tips and positive encouragement, which ensures that you get to work with energy. 

Michelle Herijgers
prorail

Very professional tutorial videos and lots of interactions that help you in the journey of finding your Purpose. Highly recommended for those of you who want to start this journey.

MANFRED VAN VEGHEL

Learn. Transform. Thrive.