People & Purpose

Learn how to 
create and connect
Purpose to People

Master the Art of Business Agility

Learn. Transform. Thrive.

Cutting-edge purpose design programme

Start to thrive by purpose today

Learn to design a company-wide and connected Purpose, Vision, Mission & Strategy.
The #1 programme to explore your WHY and create your own exciting story.
Build all the transformation skills you need to connect and align people with your company's shared Purpose.
Twinxter's acclaimed 4-step approach to involve employees and stakeholders with the design of your purpose driven company. 
 Download your copy of 
 the People & Purpose programme brochure 
Looking for a programme that is just for your team? This programme is also available on an exclusive basis. Contact us to schedule one for your organisation.
Thank you for downloading this programme's brochure. Keep on learning!

Define your connected purpose

Purpose gaps and challenges

No clear WHY

Absence of  a compelling purpose and storyline about WHY your company exists and what value it will bring

No clear direction

In the absence of a common purpose and/or clear priorities about what really matters, our leaders behave like firefighters

Gap in perception

Various levels in our organisation, perceive and experience the presence of our purpose very differently

Lack in alignment

Our leadership system is still based on hierarchy and silos, which results in conflicts of interest and confusion in teams

Facing similar challenges?

Then this is the right place for you!

Create your story

Programme overview

  • Modular programme
  • Video based tutorials
  • Experiential Learning
  • Self-study
  • Bi-weekly virtual live support sessions
  • eBooks, incl. assignments
  • Workbook and assessments
  • 24/7 programme availability
  • Community access
  • All programme materials
  • Certificate of Completion
  • 12-month programme access
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Who is it for?
  • Enterprises and SMBs looking to thrive through a people-centric transformation
  • Leaders and managers
  • Transformation Team Leads and teams (change agents)
  • HR, People & Culture executives and teams
So, what is included and what will you be focusing on?
People & purpose form the heart and foundation of your organisation. You’ll go back to the roots and define the why of your organisation. Based on this outcome, you’ll learn to create a compelling purpose, gain insights in what drives people, how to motivate them and how to create a company-wide connected Purpose, Mision, Vision and Strategy. Here, you will also explore and build, skills and capabilities necessary to accelerate and lead a people led transformation, based on purpose.

This programme is designed around 6 distinct modules and includes bi-weekly virtual live support sessions to help you stay on track:

1. welcome
Before diving straight in, let's first introduce you to TwinxterAcademy, our community and your learning materials.

2. Prepare your journey
Understand why and how to set up a Transformation Team, what it should look like, the several roles in this team and how to organise during this programme.

3. What makes people thrive
Understand people's key motivators, why that is important, and get insights into the link between these motivators, happiness, wellbeing, perception, resilience and agility.

4. Purpose, what is it all about?
Dive into the Why, What and How of your current and future organisation. Use Twinxter's 4-step approach to design a connected Purpose, Vision, Mission, & Strategy.

5. Bridge to purpose
Act from the present situation and define which organisational changes and priorities are needed and why. Create and validate your storyline, and promise to the world. Start to execute your purpose.

6. In closure
Before finishing, it's time for some reflection, feedback and finalising all open ends.

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Use Twinxter's unique 4-step approach to design your company's connected Purpose, Vision, Mission & Strategy.

Validate your story

Learning outcomes

This programme's Learning Journey helps you to explore and build the skills and capabilities necessary to create a connected Purpose and associated compelling story for your own organisation.

 Clear Purpose

Understand the importance of having a clear Purpose and how it will help your organisation thrive to the future of work.
"This programme helps me to drive our Purpose from concept to execution."

 Connected Relationship 

Recognise the relationship between Purpose, Vision, Mission, Strategy, Values & Principles.
"I am able to build an inter-company framework and connect all necessary dots to execute on this framework."

 Proficient 4-step approach

Ability to apply Twinxter’s unique 4-step approach to Purpose finding and Storytelling in my organisation.
"This 4-step approach enables me to identify WHO we are, WHY we exist, and create and validate our Story and Purpose." 

 Company-wide Alignment

Learn the need for company alignment and how to achieve associated benefits.
"Now I can create company-wide alignment based on our shared Purpose."

 Tangible Capabilities

Profound understanding of how to make companywide alignment tangible in your organisation.
"With my new skill-set, I am able to accelerate the Purpose-driven Transformation in my organisation." 

 Motivate and Connect 

Understand what motivates people and how to link them with the organisational Purpose.
"Now I am able to help people grow and become the best they can be."

Execute on purpose

Why our students love this programme

Very professional tutorial videos and lots of interactions that help you in the journey of finding your Purpose. Highly recommended for those of you who want to start this journey.
What a joy it is to be guided through the different modules on the way to your Purpose. It's a pleasure to read, view and listen to all the materials, with lots of practical tips and positive encouragement, which ensures that you get to work with energy. 
Thanks so much for your insights, inspiration and valuable guidelines in this online learning programme. We can and will use them straight away in our transformation programme. Highly appreciated and can’t wait for the rest!

For large and small companies


More interested in a complete 
Transformation Journey?

Take a look at our top-to-bottom, company-wide Transformation programmes

Work on your own case

Why should you choose 
TwinxterAcademy ?


Our programmes are designed to help you drive your own people-centric, in-company transformations. All our programme(s) focus on our unique methodology of the People Journey Circle (scroll down for more details).

Proven methodology

The People Journey Circle© methodology has been forged over 10 years of experimenting and improving. This unique and people-centered approach caters for any Business Agile Transformation you aspire to. 

Your own case

Our acclaimed and practical programmes are designed in such a way that students can work on their own cases and put, what is learnt, immediately into practice in their own organisation. 

Fitting learning outcomes

The learning outcomes of each programme are designed around what matters most to you and your organisation: a sustainable future for all your employees and customers alike.

Cost effective 

Training programmes should not just cost you money, they should also deliver value in return. Our programmes will enable you to drive your in-company transformation. Thus, saving time and money on expensive projects.

Save time

Whether you are looking for a cohort-based programme or a programme based on selfstudy complimented by virtual live support sessions, at TwinxterAcademy we offer the best of both worlds, so you can spend your time as best as you see fit.

Easy 4-step approach