Make strategy visible and create clarity to drive action

Learn the basics how to set up and lead an Obeya 

🎯 Bring strategy and execution together

Learn how to create clarity and flow with visual alignment, shared understanding, and a common rhythm that links long-term goals to day-to-day work.

🎯 Build your first Obeya

Discover how to design a working Obeya setup with essential walls, roles, and routines that support decision-making, learning, and continuous improvement.

🎯 Apply it in your own context

Whether in a team or enterprise setting, you will learn how to adapt the Obeya way of working to fit your organisation’s maturity, challenges, and culture.

🎯 Including official Obeya Association certification

Complete this course to earn your internationally recognised Obeya Fundamentals certificate from Twinxter, official partner of the Obeya Association.

Support dialogue and purposeful decision-making

What makes this programme stand out

The Obeya is a way to bring focus, direction, and flow to your organisation. It creates clarity without adding more meetings, reports, or noise. The Obeya brings strategy and execution into one shared space. This way, teams can align, own their work, see how it contributes to the bigger picture, and make decisions that matter.

This programme gives you the foundation to apply the Obeya philosophy in your own context. Discover how to design visual structures and alignment, build team rhythm and ownership, and lead focused performance dialogues. It is not about templates. Its is about creating the flow and focus your organisation needs.

Lead with purpose and visibility
Turn abstract strategy into shared visual understanding. Learn how to build a common narrative that connects long-term goals to everyday decisions.

Create clarity through rhythm and structure
Design a working Obeya with clear walls, roles, and routines. Build performance dialogues that replace meetings with real progress.

Adapt Obeya to your organisational context
Whether you work in a small team or large enterprise, you’ll learn how to shape Obeya to your reality, challenges, culture, and ways of working.

This hands-on programme gives you the skills, tools, and support to create brave places and drive transparency in your organisation.
Write your awesome label here.
 Download your copy of 
 the Obeya Fundamentals programme brochure 
Thank you for downloading this programme's brochure. Keep on learning!

Programme includes

  • 5 modules
  • Workbook and assessments
  • High-end video tutorials
  • eBooks, incl. assingments
  • 12 Month programme access
  • Cheat-sheets
  • Official certification Obeya Association
  • Community access
  • Certificate of Completion
  • Self-study

Looking for a programme that is just for your team? This programme is also available on an exclusive basis. Contact us to schedule one for your organisation.

What this programme is about

Modular programme to explore the basics of visual management
  • Welcome
    Your moment of onboarding into the academy and community.
  • Prepare your journey
    Learn how to set up a Change/Transformation Team. Discover what it should include, the various roles within the team, and how to organise yourself during the programme.
  • Build your Governance of Trust
    Discover what the philosophy of Obeya is and what the differences are between traditional management and working with Obeya. Explore the benefits of such a governance model and what defines its success.
  • The Obeya
    What can the Obeya help you to solve and why is that important for your organisation and leadership system.  Gain insights into the benefits of using the Obeya
  • Closure and reflection
    Before finishing, it's time for some reflection, feedback and finalising all open ends.

Replace meeting chaos with meaningful focus

Write your awesome label here.

Who is it for?

This programme is designed for all leaders and professionals who want to:
  • Create visual clarity, rhythm and alignment between strategy and execution.
  • Connect daily work to purpose and make priorities visible.
  • Bring structure, flow, and focus to performance and learning conversations.
  • Strengthen ownership and transparency across multi-disciplinairy teams.

It’s suitable for both SMEs and large enterprises that are looking to embed more purpose-driven leadership and transparent decision-making into their way of working.

Learning outcomes

The Learning Outcomes of this programme are part of your Learning Journey. This Learning Journey helps you to explore the structures, behaviours, and dialogues needed to build a transparent and purpose-driven Obeya in your own organisation.

This programme is highly practical and based on real cases. It is built to help you apply the Obeya thinking in a way that strengthens alignment, accelerates learning, and supports self-organisation.
Write your awesome label here.
  • Understand the purpose and philosophy behind Obeya and how it supports transparent, purpose-driven leadership.
  • Recognise how the 11 Obeya Principles guide effective collaboration, decision-making, and alignment in your organisation.
  • Identify the minimum structure of an Obeya, including its walls, visual elements, and rhythm of interactions.
  • Understand the different roles within an Obeya, such as the Builder and Host, and how these roles support a thriving Obeya environment.
  • Practise designing your first Obeya setup, including wall structure, team rhythm, and performance dialogues.
  • Learn how to use visual management to surface issues, create clarity, and support team ownership.
  • Discover how to run effective performance dialogues in the Obeya that focus on learning and improvement.
  • Begin shaping a Company Rhythm that replaces traditional meetings with focused, purposeful Obeya sessions.
  • Apply the Obeya approach in a way that fits your organisation’s context, maturity, and transformation needs.

Reduce noise by creating rhythm and structure

Tackle your organisational GAPs head-on

Is there no shared view of priorities?
Strategy and execution often live in separate worlds. Teams operate in silos, decisions are delayed, and there’s no clear, shared understanding of what really matters.
No clear overview of what’s being worked on?
Work is scattered across tools, teams, and departments. Without a visual overview, progress is hard to track, dependencies are missed, and alignment breaks down.
Endless meetings without outcomes?
People are stuck in repetitive meetings without clarity, outcomes, or ownership. Energy is drained, and progress feels scattered.
Is it unclear why certain work matters?
When teams can’t see how their efforts connect to company goals or purpose, motivation drops. Obeya helps bring meaning to the work by linking it directly to strategic intent.
We were struggling to get a consistent view of work in progress, and, more importantly, how that work fulfilled our strategy. TwinxterAcademy made learning the Obeya fundamentals straightforward and fun, exactly as it should be! We've immediately applied our learnings and started building our first Obeya. Thank you so much!

Damian Watson
Agile Business Consortium