Masterclass Obeya Fundamentals

Execute on purpose, driven by data!

Virtual live
- 14 May 2025 
- 13:00 CET
time & Effort
- 5 hrs Virtual Live
- 1 hr. follow-up Q&A 

- ±2 hrs. self-study
- Pass the exam
Masterclass
Join one of our top tutors to help you execute on purpose and start with visual management
Community 
Free access to our community and meet your fellow students
workbook
A workbook to meet your goals and fulfill your purpose
Certification
- Obeya Fundamentals by Obeya Ass.
- TwinxterAcademy 

 Download your copy of 
 this Masterclass programme brochure 

Looking for an exclusive Masterclass just for your team? This programme is also available on an exclusive basis. Contact us to schedule one for your organisation.
Thank you for downloading this programme's brochure. Keep on learning!

Craft your own open, and visual space, where purpose meets strategy and execution

What this visual management programme is about

Trust is the foundation of any relationship and the basis for growth at any level. This also goes for the relationships within organisations. 

This programme helps to shift your leadership system and build a Governance of Trust to make your organisation transparent. There, people will feel safe, valued, and happy to work. 

Learn to drive transparency and company-wide engagement through visual management. Then, you will know how to execute your purpose. Also, understand how to prioritise and work on what matters. Know how to experiment, build and improve your own unique Obeya. And, how this can help you to connect purpose to strategy and execution based on shared values and principles. 

Next to this, you will gain insights into how to organise steady work rhythms and Quarterly Business Reviews. This will help you tackle business challenges iteratively.

The Obeya is an extremely valuable tool. Understanding its fundamentals will skyrocket your transformation skills and capabilities towards business agility and beyond. It helps you improve the dialogue and raise people interaction. Know when you are successful. Drive performance and better decision-making. And above all, create a Governance of Trust and become adaptive to change.

What makes this programme stand out?

Profound understanding of what Obeya stands for
Discover what the philosophy of Obeya is and what the differences are between traditional management and working with Obeya. Gain insights into the benefits of using the Obeya in transformation.
 Why is the Obeya important?
What can the Obeya help you to solve and why is that important for your organisation and leadership system.
Build a Governance of Trust
With the Obeya principles & focus scan, you will learn how to shift your current leadership system to a Governance of Trust. Explore the benefits of such a governance model and what defines its success.
The Obeya
Based on your company's specific purpose, design your own and unique Obeya's walls, and understand The Obeya roles and rhythm.
Experiential Learning
Learn by doing. By engaging in hands-on experiences and associated reflection, you will be better in connecting the materials, theories and knowledge to your own, real-world situations and cases.
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See you on 14 May 2025!

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Who is it for?

This programme is recommended for anyone seeking to understand the essential principles and set-up of Obeya. Even if it is not your goal to become an Obeya practitioner yourself. 
It is especially recommended for anybody who is looking to:
  • Start and experiment with visual management
  • Get inspired to create a leadership system of trust, driven by data
  • Improve overall employee satisfaction, engagement, productivity and performance
  • Create a meaningful company where people are included and aligned the company strategy & purpose
  • Enable people-centric and data-driven execution of the strategy
  • Learning outcomes

    This programme's Learning Journey helps you to explore the Obeya and understand which skills and capabilities you need for building a Governance of Trust, based on visual management like the Obeya and transparency.

    It helps you to explore the skills and capabilities necessary to accelerate the change from a hierarchical and controlling leadership system to a system of self-organisation and a Governance of Trust.

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    • Understand the WHY and  philosophy behind the Obeya and get deep insights in the the 11 Obeya principles."Now I know what to expect and how to overcome these transformation challenges.
    • Assess your current leadership system and understand what has to be improved to create a transparent, inclusive networking system, based on co-creation, aligned autonomy and trust.
    • Understand visual management, like the Obeya, and build capabilities to co-create a visual and transparent overview of the work that matters to customers and stakeholders.
    • Get insights in the Obeya roles and understand how to set up a company-wide rhythm to execute on strategy and be able to respond to business-changing needs. 
    • Understand how to measure and visualise transformation progress and/or organisational goals.
    We were struggling to get a consistent view of work in progress, and, more importantly, how that work fulfilled our strategy. 

    TwinxterAcadem
    y made learning the Obeya fundamentals straightforward and fun, exactly as it should be! We've immediately applied our learnings and started building our first Obeya.

    Thank you Alize!

    Damian Watson
    Agile Business Consortium

    Patrick Jones - Course author
    Meet your host

    Alize Hofmeester

    As a passionate People & Change Executive, Alize helps organisations to stay relevant to their customers, by reshaping their future way of working and facilitating a fresh mindset that leads to company-wide flow and Business Agility. Alize is considered a true visionary and thought-leader in the field of Business Agile Transformations, especially for large, international organisations. 
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    Welcome to the future of work