Communicate effectively during change

Design interactive change experiences people love to be part of

🎯 Accelerate your change

Create an exciting Employee Journey and a company-wide desire to accelerate purpose-driven change

🎯 Communicate effectively

 Build all the skills you need to communicate your change effectively within your organisation

🎯 Build employee engagement

Support people on all levels of your organisation to understand the WHY of the forthcoming change

🎯 Interactive storyline

Craft an engaging and interactive story that is appealing to multiple audiences

Build trust through communication

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What makes this programme stand out

Effective communication makes or breaks your change. Without a clear story, transformation stalls, people disengage, and trust fades. 

This programme guides you to craft messages that connect, build credibility, and inspire action across all layers of your organisation. This way, you can take your organisational challenges head-on and make real change happen.

Learn to shape an interactive change communication plan rooted in the Employee Journey, combining narrative, structure, and emotional insight to keep people engaged from start to finish.

Master your change story
Design a compelling narrative using storytelling techniques, the ADKAR model, Agile principles, and the change curve - so your message lands and lasts. 

Turn awareness into ownership and action 
Go beyond informing. Create messages and experiences that activate commitment and involvement across the employee journey.
Build trust through people experiences 
Develop an authentic, transparent communication style that earns trust. Use personas and audience insights to align tone, timing, and delivery.
Experiential Learning
You’ll work on your own change case—designing comms plans, storylines, and engagement strategies tailored to your organisation.
This hands-on programme gives you the clarity and tools to communicate change with confidence and impact.
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 Download your copy of 
 the Communication & Awareness programme brochure 
Thank you for downloading this programme's brochure. Keep on learning!

Transform the way you communicate change

  • 6 modules
  • Workbook and assessments
  • High-end video tutorials
  • eBooks, incl. assingments
  • 12 Month programme access
  • Certificate of Completion
  • Community access
  • Self-study
Includes a free copy of Purpose Driven People  

What this communication programme is about

Modular programme to shape interactive people experiences
  • Welcome
    Your moment of onboarding into the academy and community.
  • Prepare your journey
    Learn how to set up a Change/Transformation Team. Discover what it should include, the various roles within the team, and how to organise yourself during the programme.
  • The key of communication
    Understand what, when and how to communicate during change. Learn about different storytelling techniques, sponsor credibility, change curve and ADKAR model.
  • Know your people
    Re-connect and activate your audience with a tailored storyline. Understand how to build personas and how to adapt your story accordingly.
  • Employee Journey during change
    Dive into the why and how to create an Employee Journey in a change. Learn how to design, demo and execute this crucial part of a transformation.
  • Closure and reflection
    Before finishing, it's time for some reflection, feedback and finalising all open ends.
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Who is it for?

This programme is designed for leaders, transformation teams, HR professionals, communication specialists, and change agents who want to:
  • Communicate change effectively and ensure alignment across all levels of the organisation.
  • Craft compelling change stories that engage employees and build a shared understanding of the transformation.
  • Guide teams through change by developing a communication style that fosters trust and transparency.
  • Turn awareness into action and build momentum for a purpose-driven transformation.

Practical tools you can apply immediately

Learning outcomes

The Learning Outcomes of this programme are part of your Learning Journey. This Learning Journey helps you to explore and build the skills and capabilities necessary to develop an effective communication style. One that helps you create company-wide awareness and a desire to participate in your aspired change.

It supports you to be more effective in your communications and accelerate your journey towards a purpose-driven organisation.
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  • Understand how to make people in your organisation increasingly aware of the WHY of your transformation.
  • Recognise the relationship between the Why, What and How to communicate during a transformation.
  • Be equipped to create a companywide People Journey in transformation and beyond.
  • Understand the diverse needs of your audience and be able to adjust the way of communicating and interacting with them.
  • Develop and adjust your change communication capabilities and an interactive communication style based on people and interactions.
  • Develop a communication style that helps you to create awareness and a desire within people to participate actively in all the events you organise, to build that vibrant future organisation.

Tackle your organisational GAPs head-on

Leaders struggling to inspire action?
Most leaders know change is needed, but they lack a clear and compelling change storyline - or the credibility to get buy-in. Learn how to craft and deliver messages that spark trust.
Change messages don't reach everyone?
Different audiences and different stages of the journey need different communication styles. Gain the skills to adapt messaging across teams, leadership, and stakeholders.
Unclear Employee Journey?
Without a clear roadmap, employees feel lost. Learn how to map, design, and communicate a transformation journey that people understand and want to be part of.
Lack of engagement and participation?
People support what they help create. Learn interactive communication techniques to spark dialogue, create buy-in, and sustain momentum.

Welcome to the future of work

What a joy it isto be guided through the different modules on the way to your Purpose. It's a pleasure to read, view and listen to all the materials, with lots of practical tips and positive encouragement, which ensures that you get to work with energy. 

Michelle Herijgers
prorail

Very professional tutorial videos and lots of interactions that help you in the journey of finding your Purpose. Highly recommended for those of you who want to start this journey.

MANFRED VAN VEGHEL