Communication & Awareness

Create company-wide
awareness and desire
to change 

Master the Art of Business Agility

Learn. Transform. Thrive.

powerful storytelling programme

Learn WHAT and HOW to communicate

All the skills you need to communicate your transformation effectively within your organisation. 
The #1 programme to explore your WHAT & HOW, by creating an engaging and interactive story that is appealing to all.
Create an exciting Employee Journey and a company-wide desire to accelerate your Purpose-driven transformation.
Support people on all levels of your organisation to understand the WHY of the forthcoming change.
 Download your copy of 
 the Communication & Awareness programme brochure 
Looking for a programme that is just for your team? This programme is also available on an exclusive basis. Contact us to schedule one for your organisation.
Thank you for downloading this programme's brochure. Keep on learning!

For large and small companies

Communication gaps and challenges

No clear story

There is no clear and tailored transformation storyline, absence of a credible change sponsor, and change resistance occurs

Low engagement

Our leadership system is still based on hierarchy and silos, causing low engagement, conflicts of interest and confusion

No Employee Journey

Unclarity around the employee experience during transformation, misunderstanding and confusion arises

No clear WHAT

Leadership or transformation team do not know WHAT to communicate resulting in low awareness and desire to change

Facing similar challenges?

Then this is the right place for you!

What, when and how to communicate

Programme overview

  • Modular programme
  • Video based tutorials
  • Self-study
  • Bi-weekly virtual live support sessions
  • eBooks, incl. assignments
  • Workbook and assessments
  • 24/7 programme availability
  • Community access
  • All programme materials
  • Certificate of Completion
  • 12 months access
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Who is it for?
  • Enterprises and SMBs looking to thrive through a people-centric transformation
  • Leaders and managers
  • Transformation Team Leads and teams (change agents)
  • HR, People & Culture executives and teams
So what is included and what will you be focusing on?
You will dive into the fundamental principles and philosophy of Agile and combine this with the power of storytelling. Do you know what impact your transformation story has on your employees’ brain? Learn how to map your unique Transformation Journey based on individual personas. Create an interactive communication approach to raise company-wide awareness and desire to change.

This programme is designed around 6 distinct modules and includes bi-weekly virtual live support sessions to help you stay on track:

1. welcome
Before diving straight in, let's first introduce you to TwinxterAcademy, our community and your learning materials.

2. Prepare your Journey
Understand why and how to set up a Transformation Team, what it should look like, the role of communication in this team and how to organise during this programme.

3. The key of communication
Understand what, when and how to communicate during change. Learn about different storytelling techniques, sponsor credibility, change curve and ADKAR model.

4. Know your people deeply
Re-connect and activate your audience with a tailored storyline. Understand how to build personas and how to adapt your story accordingly.

5. Employee Journey during a transformation
Dive into the why and how to create an Employee Journey in a transformation. Learn how to design, demo and execute this crucial part of a transformation.

6. In closure
Before finishing, it's time for some reflection, feedback and finalising all open ends.

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The #1 programme to explore your WHAT & HOW, by creating an engaging and interactive story that is appealing to all.

Design your own Employee Journey

Learning outcomes

This programme's Learning Journey helps you to explore and build the skills and capabilities necessary to develop an effective communication style, one that helps you create company-wide awareness and a desire to participate in your aspired transformation.

 Clear and Engaging Way to Communicate

Understand how to make people in your organisation increasingly aware of the WHY of your transformation.

"This programme helps me to drive our Purpose from concept to execution."

 Why, What and How to Communicate

Recognise the relationship between the Why, What and How to communicate during a transformation.

"This will enable me to support and coach the organisation and it's people to grow and become the best they can be."

 Company-wide People Journey Mapping

Be equipped to create a companywide People Journey in transformation and beyond.

"Now I understand how to set up a People Journey in an iterative and successful way."

  Iterative Approach for Different Audiences 

Understand the diverse needs of your audience and be able to adjust the way of communicating and interacting with them.

"WIth the help of personas, I can now identify and create tailored messages within my organisation."

  Interactive Change and Communication Capabilities

Develop and adjust your change communication capabilities and an interactive communication style based on people and interactions.

"This will help my organisation thrive to the future of work."

   Willingness to Actively Participate

Develop a communication style that helps you to create awareness and a desire within people to participate actively in all the events you organise, to build that vibrant future organisation.

"Our employees are now much more engaged with our transformation."
In order to complete this programme successfully its a prerequisite to have a solid understanding of your company's Purpose, Vision, Mission and Strategy. If you don't have those insights we advice you to first follow the Purpose & People programme.

Create tailored storylines

Why our students love this programme

Very professional tutorial videos and lots of interactions that help you in the journey of finding your Purpose. Highly recommended for those of you who want to start this journey.
MANFRED VAN VEGHEL
What a joy it is to be guided through the different modules on the way to your Purpose. It's a pleasure to read, view and listen to all the materials, with lots of practical tips and positive encouragement, which ensures that you get to work with energy. 
MICHELLE HERIJGERS
Thanks so much for your insights, inspiration and valuable guidelines in this online learning programme. We can and will use them straight away in our transformation programme. Highly appreciated and can’t wait for the rest!
INGE VAN GEFFEN

Work on your own case

GET THE FULL PEOPLE JOURNEY CIRCLE EXPERIENCE

Interested in a complete
 Transformation Journey?

Take a look at our top-to-bottom, companywide Transformation programmes

Build your story

Why should you choose 
TwinxterAcademy ?

People-centric

Our programmes are designed to help you drive your own people-centric, in-company transformations. All our programme(s) focus on our unique methodology of the People Journey Circle (scroll down for more details).

Proven methodology

The People Journey Circle© methodology has been forged over 10 years of experimenting and improving. This unique and people-centered approach caters for any Business Agile Transformation you aspire to. 

Your own case

Our acclaimed and practical programmes are designed in such a way that students can work on their own cases and put, what is learnt, immediately into practice in their own organisation. 

Fitting learning outcomes

The learning outcomes of each programme are designed around what matters most to you and your organisation: a sustainable future for all your employees and customers alike.

Cost effective 

Training programmes should not just cost you money, they should also deliver value in return. Our programmes will enable you to drive your in-company transformation. Thus, saving time and money on expensive projects.

Save time

Whether you are looking for a cohort-based programme or a programme based on selfstudy complimented by virtual live support sessions, at TwinxterAcademy we offer the best of both worlds, so you can spend your time as best as you see fit.

Welcome to the future of work